Quote Originally Posted by Phe View Post
30m$ from 1m copies.
>50m$ more realistic tho.
http://www.gamefaqs.com/boards/67805...eborn/67744170
You do realize that there was a large portion of players that migrated to 2.0 for free.... and periodically BOTH 1.0 and 2.0 went on sale for considerably less than the list price right? I saw 2.0 frequently up on newegg and other sites for $20 both shortly before and after the relaunch. Not to mention the odd Steam sales and such that crop up from time to time. Just saying.. you can't just do simple math like $30 list price X 1M users.

They also have to account for distribution costs for those sales as well--even for digital distribution, there is a cost they incur even if it is indirect. Bandwidth is not cheap. Stamping, packaging, and shipping product costs money.

You seem to be looking at the price tag and assume that is profit (or at least the bulk of it). You'd be surprised how much loss some companies actually take selling a product up front in order to make money on the back end in order for you to continue using that product. Look at consoles, printers, and computers for example. They practically give you the hardware in comparison to the cost to eventually get the product to the shelf (not just production/shipping mind you, there is also the long cycles of R&D, testing, marketing, etc.). But, they get money back through the consumable items and additional licensing as you spend money to use them after you buy them.