Seriously SE???

[DoctorPepper]

I paid $100 for my collectors edition at the official 1.0 release. The reason the game was cheaper at ARR launch is because a large number of people (they broke pre-order records for an mmo with 1.0 release) had already purchased the game. There was also a period of time when 1.0 was discounted dramatically (down as low as $10) and if you happened to purchase one of those original copies it was still upgradeable to ARR for free.

To me $40 seems pretty standard for an expansion these days, I'm surprised it's not higher than that to be honest. You have triple a titles releasing $20-30 season passes for not even close to the amount of content being released in this expansion.

The only ripoff here in my opinion will be having to purchase it twice in order to play on ps4 and pc but I don't think SE has much sway in that since Sony probably set those terms to begin with. That's not confirmed but I'm pretty sure it will be necessary based on information we know now.