The tells only really started infecting the game when free trials were implemented. If they put in a credit card verification for free trials that would most likely cut down on the RMTs by quite alot. Asking for a credit card can filter out much of the trolling kids, RMT traders, and players who don't intend to stay past a few weeks.
With a subscription model, they could implement a PLEX program much like the one like from EVE.
PLEX(Pilot License Extension) is a in-game item that can be used to extend your subscription time on the game. Players purchase it through say the mog-station and can sell it on the AH or trade it to other people if they wish. It opens a safe avenue for players to acquire cash through SE and other players. People who want to buy in-game cash are not going away. But, a system can be put in place that allows a safe method to satisfy the demand and cut at the RMTs.

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