Not 100% on topic but for me..
Top things that need work to keep/gina players/improve the game are basically:
( OK carried away but i had lots more lol)
Combat/content
- Story content, (not just the imperials add a new unknown that causes strange dark monsters to appear and attack everything (players/npcs/mobs everything!), have the imperials flying over head landing attacks at random locations)
- Dynamic attacks on the camps (reworked behest?) via mobs and the imperial attacks on the camps/hamlets
- A more aggressive/adaptive AI with some of the old Mob AI brought back.
- Static NM removal
- Evolving NM's added (un killed mobs have a chance to evolve into nm over time (4 stages/lv's to the NM's).
- NPC hunters added to camps to tell people which way to go to look for Local NM's
Visuals / Game world
- Make Gridania feel like a forest (darker then current, like a deep forest would be)
- Mob placement making scenes
- Mob size reduction on trash mobs
- More lively NPcs, kilds running around the towns Npcs walking from a door somewhere in town then back
- Npcs changing places not just sitting in one spot
- Some npcs only being available in the day/night in towns. (or change location)
- New places (not on the open world map (instanced) for leve's/quests accessible via the camps crystals
- addition of new sub areas around hamlets (mini housing areas (non instanced) for the hamplet population) wtih a small surrounding zone accesable in the say ways as the new quest places)
- plant lfe that reacts to your presence
- Small R0 (un attackable) mobs that run when your near/target them
Misc
- Players housing
- Patch companion becomes a more central figure (can also be customised like your main)
- Reward items of Evolved NM's reward npc
- Npc attacks on ferry (mini game we get to shoot cannons?)
- Mob attacks on ferry quests(add npc guards/crew to the ship like in LL intro)
- Imperial attacks on airships (mini game we get to shoot cannons?)
- Jobs (not directly linked to a specific class no archer=bard only lol)
- Company + company housing
Crafting/Items
- Replacing the removal of parts with a slimming down and improved recipe crafting system and recipe book), but much simpler crafting
- Re addition of crafting guilds focused on HQ items.
- New gear that is crafted from both low and hi rank components
- More dye options
- group crafting protects inside company housing
Character
- More hair, face, marking, scar, eye colour choice.
- free makeover at Ps3 launch
- in game barber shop to redo hair/facial hair/decoration (only)
Missons
- Path companion based misson that are available every 2nd leve reset (GC/Story based)
- Random missions give by pach companion
- Imperial atttack/defence quests (repeatable)
- New thread attack/defence quests (repeatable)
- Airship attack/defence missions (combat & canon mini game)
- Ferry Attack/Defence missions (combat & canon mini game)
Dungeons
- Massive expansion of current dungeons with multipul routs though.
(some choices lock off other ways to complete each one)
- New bosses you fight several times in the dungeon but they always escape (even at the end)
Tools
- Player search
- LFG tags
- mail system
Mini World events (1-2 per week + 2 on the weekend)
Only finish ones they are defeted, npc's in take areas are inacessable
- Copper Coblyn's revence (mass attack on ul'dah)
- imperial foot hold in the north of BS
- Pirace invasion of LL, or the hamlet along the coast.