Yo, SE, Is it true?

[Alpha_Zeon]

Aslong as I know what they are calling themselves they still got a loyal customer/fan here.

[Ferth]

Square only published Breath of Fire because they were responsible for the localization into English. Capcom having no experience with localizing a text heavy game basically licensed square to do it for them. Square was responsible for localization and promotion for the game, and as such they got to publish it under their name.

In terms of Square EA, the deal was that EA would publish Square games in the U.S. and Square would publish EA games in Japan. It was largely one sided, the Square games doing much better in the U.S. than the EA games did in Japan. When the merger with Enix went through Square bought back their shares from EA.

That being said, Square since it's inception has made games with limited, niche appeal. Even the final fantasy games, though admittedly they've had the broadest market, have still been mostly niche.

Square, in japan atleast has always been a bit of a juggernaut acquiring new development teams through mergers and takeovers and then producing their games under the square name.

Only recently have they started doing that same practice worldwide with the acquisition of Eidos.

The most likely scenario is as Onidemon suggested, defensive branding...

Though an interesting point, Xbox freedom is jumping on the rumormill with speculation on a possible parting of Enix and Square.

Seems Square isn't the only license they are seeking. Looks like they are trying to get a separate enix name as well.

[Raze]

Yeah call it SQUARE again like old school Rad Racer with the red triangle under the A. Then I can add that to my routine of cartoons and cereal and relive my childhood to the fullest.

[haseo0730]

I'll be glad if they go back to Squaresoft, all my fav FF titles were out under that logo

[Hvinire]

Hey guys, just wanted to drop in here for a little clarification on the topic:

While there have been articles speculating about our trademark registrations of single words and groups of words included in our brands, and SQUARE ENIX specifically, we have no plans to change our company name or branding.

[Cairdeas]

Hey guys, just wanted to drop in here for a little clarification on the topic:

While there have been articles speculating about our trademark registrations of single words and groups of words included in our brands, and SQUARE ENIX specifically, we have no plans to change our company name or branding.

While we're on the subject of general Square Enix stuff... >.> Can you pass on a suggestion to who ever would be able to coordinate it that a Re-release of Nier with both Character versions being playable and an english dub for the Young Nier version. As well as Nier Character Playarts would all greatly be appreciated >.>

[Abriael]

Hey guys, just wanted to drop in here for a little clarification on the topic:

While there have been articles speculating about our trademark registrations of single words and groups of words included in our brands, and SQUARE ENIX specifically, we have no plans to change our company name or branding.

Not surprising. As previously said, a poor "writer" in a slow news day creates baseless rumors and a further lot of poor "writers" in slow news days quaff it like it was golden and perpetuate it.

Defensive trademarking is very common (and someone that fancies himself a journalist should know). Nothing to see here. Thank you Hvinire. Lessee if I can give a hand crushing this silly rumor.

[Cairdeas]

Thanks Hvinire.

[Neptune]

Thanks Hvinire.

lol. i like your sig

[Cairdeas]

lol. i like your sig

Made it myself.

It is pretty epic.