These friday times are just really bad...

Example for Platinum (and I sure want to be able to use the advantage of reserving early if I'm paying for it):

- Europe @ 10:00-11.00 am (since it's on a friday these are regular working hours)
- US Eastcoast (EST) @ 4:00-5:00 am
- US Westcoast (PST) @ 1:00-2:00 am

All pretty bad times for people with work that may not be able to even log on or may be asleep already/still. And you can't really expect us to take a day off work or set the alarm in the middle of the night for this. If we're paying for the whole thing I totally want to be able to sign up at the best times possible without having to go out of my way to do so.

Why can't there be different days and times? Or at least put the times on a weekend.