There are dozens of analogies that could be said to compare the business model. Even looking outside the gaming industry, this isn't a new concept to consumers for business to nickle and dime in today's economy. Even though, yes.. you are absolutely correct.. I honestly do not care about it either way myself, but when I see the ignorance (by definition, not as belittling) by others, it boils my blood and I feel the need to voice my opinion.