I'm all for more "flavor" mobs. There's that one quest named Captain mob in Middle LN that I liked, and was a little disappointed he didn't drop anything. WoW had tons of named rare mobs that served the OPs purpose - granted bonus XP and levelling gear (and occasionally some vanity item). It'd be cool if there were more named mobs around FFXIV worth bonus xp but not anything else.

However, there are already Hunt/FATE mechanics in our tiny little zones. Adding another NM mechanic is unnecessary. They could easily just add zone-level Hunts that awarded GC tokens and add pink gear rewards to certain boss FATEs.