I believe this is a question that lies at the core of better understanding the positions of all parties when it comes to what should and should not be included in any alternative payment method system. In the past it has been generally accepted that any item that does not affect gameplay in such as fashion as to provide a benefit not attainable through normal means is tolerable. No pay to win. This has of course led to countless debates over what constitutes an actual advantage over convenience and so on and so on. We will not be deliberating that here.
Today I would prefer however to focus on another facet of cash shops and that is whether or not we can actually classify anything as being optional as it is completely dependent on the player accessing said shop to determine if the item is optional or not. What is optional to one person is simply not to another. For years we have operated under the assumption that the only things that are mandatory are leveling and gear progression but is that not simply a specific subset of the player base? Recent times have seen a measured increase in requests for more content not directly linked to the vertical climb. Be it crafting, housing, fashion, role play, pets, what have you, what makes players that are focused or even completely dedicated to these elements less important than those looking to hit cap and run raids?
Can we place a tag on an item and say it is optional to excuse its additional cost when that item and others like it are the primary reason some players may be playing the game in the first place? What is optional to them? If we were to tag raid gear and place it in the cash shop under the statement, it is optional, you don’t have to get it. Who would be upset then? The housing and social players may be looking at those items and shrugging their shoulders saying, that’s fine, I didn’t want it anyway… it is ‘optional’ to me. In this case a progression player may be up in arms over the issue.
I have seen so many threads and posts on these forums and many are all essentially similar in that fact that they come from two sides of an identical argument. 1) The items offered don’t matter to me so they should not matter to anyone else and 2) The items offered matter a great deal to me and they should matter to everyone else. Both are correct and wrong at the same time. They should matter to you and we all should be allowed to decide what doesn’t matter as well. What was making things difficult was that it was never really stated until now what mattered to Square Enix.
By placing vanity, minions, and wedding items inside a cash shop Square Enix has made pretty clear what side of the argument they are on. Quite simply, because in the end we are their commodity, Square is portraying a belief that players that embrace gear and progression are important and everyone should care about them and all other players are ‘optional’. If they did not, would they place the concerns, and needs of those players under so distinct a tag? Square Enix is a business and as so many have pointed out they are in the business to make money but so is McDonalds. Thing is when you walk into a McDonalds you don’t expect linen table clothes, fine wine, and expensive cuisine. They are clear about what they provide and who they intend to sell to.
What we as players may need to do is simply realize that Square Enix is not interested nor intending to provide or cater to a clientele to whom minions, fashion, social events, etc. are ‘not’ optional but are at the very core of their gameplay and experience. They are here to create a theme park full of rides for those interested in leveling up and getting stuff directly designed to help them level up more and get more stuff. That is Square’s prerogative but as many others have also mentioned, it will always also be the prerogative of the customer to eat someplace else.
Square seems to be making it fairly clear who their target audience is and as much as many may be upset by it due to a love of the franchise they may need to simply accept that they are not going to change the developer’s minds and they may need to look elsewhere for their gaming dollar. My interest will be when players do actively start to do so will it be too late for Square to rebuild those bridges? Wildstar put all their eggs in one basket and set their tent pegs firmly in the raider camp and it cost them dearly. It can be observed that the MMO gamer generation is older now and with each year more and more are shifting into a mindset where raiding and grinding are now the optional content. Is it time for a developer shift in value or is it time for many players to start looking at their other ‘options’?