Who is Optional – A Question of Consumer Value

[Ilisidi]

Customers request EU datacentre, SE oblige.

EU datacentre will cost hundreds of thousands of dollars to setup and maintain.
Extra revenue is required in order to balance out profit, development costs and further expansion of the game.

Developers look for alternative ways to earn extra money beside subscriptions.

EU datacenter was requested before the game went online. That's when it should have been set up. No tedious disentanglements and preparations to move an production system.

And would you like the profit data for FFXIV again? The game is turning a major profit, the cash shop is just extra-milking for the cherry on top.