Who is Optional – A Question of Consumer Value

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This content is optional.

Technically, every content in a game is optional. If player A only cares about raiding, gear and progression and doesn't want gears obtained through those in the shop, why does player B have to pay to collect mounts, minions, outfits or whatever they like? After all, everything is optional, virtual and for the enjoyment of players, what's useless vanity for you, is game content for others and vice-versa, for some raid gear is useless and a big deal for raiders.

SE is a business company indeed, filled with gamers. Doing what they love the most, games. If we can even call that to modern ones >_>