I've yet to purchase anything from the cash shop outside of my two extra retainers. I don't feel as though my experience in the game has been changed in the slightest because someone else is riding a Sleipnir mount or has a couple of minions I don't have.

I will most likely pay for the extra service for the Eternal Bond, though. Why? Because that's something that has some extra value to me and my partner. And that's all that matters to me.

And as long as all of the money goes back into the game to make it even better, and there's no pay to win, it really doesn't matter to me.