Quote Originally Posted by Drako View Post
off-topic but what the heck, Ishgard was in the name of the expansion in JP? Why not in english? I hate when the localization team goes batty and comes up with some random name for things. It ends up sucking bad...no offense to anyone that likes the name, but it just sounds so lazy. sounds like they just asked people to think of any random name they thought sounded cool and put it in a hat to be drawn.

on topic, I guess its cool they may release sam in the future.
Welcome to the world of marketing and localizations. Titles are made for their initial developed content (Japanese), then translated into different ones. If they make literal translations, titles could be really long. For marketing purposes, they translate them into shorter and "good looking" texts.