Bold Text = TLDR Version.
People want to know that they are good at PvP. Currently the rank 40 thing does not take into account any sort of ELO ranking system. (If you don't know what ELO is, it's basically a scoring system that was developed by a chess player, which alot of PvP games use today, other games as well)
Anyways the point is just that, an ELO ranking system would help PvP blossom again, as well as adding "PvP teams" so you can play with a core team and work with friends, to make the top of the ranks, would also be a nice addition. There should also be rewards for players with a high ELO rank, BUT, make these rewards like trophies (furniture) or special glamour gear for the "Gladiators".
I know you're scared that people will fight in the community about PvP, but honestly the number of players turned off by PvP, will still be the same number even if you add an ELO ranking system! People who hate PvP, will still hate PvP no matter what! On the other hand, the number of players you attract with an ELO ranking system will be greater and compound into more and more great things for PvP in this game.
They will never balance PvP unless they have a solid reason to, as it stands there's no point in balancing/fine tuning classes or jobs. BUT if they added a ranking system, then it will be a priority to balance PvP classes and jobs.
Depending on what battle group you are on, Frontlines is still active. The que time is anywhere between 30mins to 60mins for frontlines maelstrom on my battlegroup.
You are also very very wrong about how many people are interested in PvP, I have spoken to many players who said they would love a "real ranking" system in PvP, they are competitive players and YES they play FFXIV. They want it, and there are many others out there that want PvP to be better than what it is. Not to mention the gear obtained from Wolves Den is utterly useless except for glamours, and hardly anyone wants to farm rank 40 just for a set of glamour. The point is that "PvP" itself is not the problem here, its the poorly designed system that deters competitive players.
They are really scared of implementing proper PvP into this game, and that is the sole reason as to why PvP is dead: dis-interest due to lack of a proper PvP system AND NOT because people simply "hate PvP" that is very VERY untrue. League of Legends is one of most played games in the entire world, and it's solely a PvP game (minus bot-mode), I reference this because there seems to be a stigma in the XIV community that specifically Final Fantasy players are against all forms of PvP, and just to reiterate again, that is very untrue.
Obviously then this would have to be a team-based ELO. And we're talking Wolves Den Arena here, as this cannot (and should not) be based on Frontlines. Frontlines should remain the battleground where new-comers to PvP have time to gear up and prepare for Wolves Den Ranked Arena matches and also a place where people can hone their fighting skills. Remember, I am not talking about ELO for Frontlines here, I'm talking about a Wolves Den Team Based System. Obviously personal ELO would only come into account if there was a 1v1 battle system, but that won't happen simply because of class imbalance, one class or job would always come out on top.
The idea would be that a captain creates a team, kind of like a free company. He invites however many people and those people become the set team for que'ing team based battles. Each win or loss gives you a certain ranking, and you gain rank for winning, lose rank for losing. How much you win or lose then depends on the ELO of the opposing team.
On a side note: There is still an ELO system based on your Kills/Deaths/Assists Ratio. How much healing did you do, how much damage did you do, how many objectives did you complete, how many times did you die? All that combines into a statistic for you personally, if you are talking about consistency in larger PvP matches that could be "a thing" but for now this thread will focus more on the Ranked Team Battle system. Just thought I'd mention that there is an individual performance ranking system that could be implemented as well.
I've heard someone mention League of Legends as an example of people "carrying" the team to victory. Now while it's possible that someone can get "fed" and be incredibly hard to take down, it doesn't mean that it's a 100% loss. It's the goal of the whole team to not let a person get that far ahead, and if they fail at that, it was the whole team that did something wrong. Now those people that can "carry" hard in LoL do have a very high ELO, meaning they are consistently on point and rarely make mistakes all with top notch reaction times and tactical outplays. It takes ALOT to hard carry an entire team to victory.
Now in FFXIV, Pre-SCH nerf, I've seen this happen. That was partially due to class imbalance, as SCH was way overpowered (personally still think it needs even more tweaking) but the player themselves we're mechanically very on point with their abilities. But anyhow, when it comes to Wolves Den matches, it's going to require much more teamwork and co-ordination to have a high rank. It will depend on how good you communicate and execute crowd control at the proper time, as well as damage output, who you attack or kill first and countering the opposing teams healers. There's tons of abilities that counter each other so there can be multiple team compositions that can make it far. In one instance WHM may work better than SCH, in another instance you might want a DRG over a MNK, etc. The list goes on and on, the shame in all this is that without people being competitive about PvP in general, the fine tuning of tactics and strategy in PvP will never come, simply because there's no need for a solid "balance" of jobs and classes without there being a ranking system in place.
I hope you can understand where I'm coming from, anyhow take care and hopefully a ranking system for PvP comes soon![]()