Although I for one am not exactly pleased by the whole idea of the cash shop. I can also see positives in it being here too.
Like I read from a post earlier, glamour items are pretty much ridiculous at this point, items for solely glamour purposes are ridiculously expensive and not available to everyone.
I wouldn't mind spending a couple of pounds on maybe a cool shirt or a new looking bow, all at level 1 for glamour, perhaps even some different dyes.

But I really don't like the idea of sticking things such as the Odin mount in there which is pretty much a big part of the game in general.
Minions and Mounts are collectible items in-game, they are even displayed on our Lodestone and thus they shouldn't be bought for real currency.