What Portion of Cash-Shop Proceeds go toward Development

[Pandastirfry]

Are you insane!? Of course our subscriptions should be used primarily to further develop this game! Obviously SE is a large corporation and some funds may be diverted, but it is not at all unreasonable to assume that the majority of subscription funds go toward development of this project only! I would be shocked if more than 30% of funds were diverted elsewhere.

Dude, just like taxes, our subscriptions go into a big bin labeled "Revenue" along with all other profits SE makes from all their other revenue streams. This revenue is then divided up amongst their various expenses ranging from buying ketchup packets for the cafeteria to paying for some one to write new quest dialog for XIV through a budgeting process. I can assure you that they do NOT allocate a set amount of money from subscriptions to go directly back into development, as that is a silly way to run a budget for a company of any size.

Basically, the op is asking the same dumb question as "What do my tax dollars pay for?!?" The answer is... Everything, think up a thing that the government or in this case SE must spend cash on and there you go. That's what that money was used for.