SE = Business
FFXIV = Revenue source
Cash shop = additional revenue
Good Revenue sources = additional funding
Additional funding = better content
Better content = more customers
more customers = more revenue
more revenue = happy developer


I understand most players are younger and don't fully understand the benefits of a profitable game/company, but the cash shop will benefit every player. Every time you see a $20 mount running around understand that the additional funding will trickle back into the game.