>>But.. It's Free to play.. They make no money unless players buy cash shop items..
You wouldn´t believe how much F2P Games earn by In-Game Buys... (thats why they usually refered as Pay2Win)

>>In which case.. >.> Add some Cash shop to FFXIV, nothing amazing mind you, just the little things like cosmetics.. New hair styles.. reaaally cool outfits that are not lore related.
Oh how dare you xD no please not... never!

>>Some players are spending money on a tunneler so they don't die on titan.
Weird people do weird things ^^

>>Shouldn't the money be going to SE for better server support?
Before Australia, i would bet the greater demanding player base resides in Europe... just sayin