This data is highly inaccurate if you try to compare it to the reality, they are counting up people who don't play anymore and are also counting bots.
But mostly it's hard for them to tell because it shows what class are unlocked, which means that even if you don't play it in dungeons it's considered unlocked, it should do something like stats of how many time someone queued as a DPS, Tank or Healer or only count the most played job of each player, so that we can see what role is most played.
No it's not hard, they have access to every possible data they could log, including who queued as what, but that would require them to work with the active population, and this whole census was based on total subs, note that they know what's the active population, but they would never use it for something like this, because this is pure PR.
Whenever they show numbers it will be referenced to the total amount of players subbed, because saying "nearly 3 million subs" looks more impressive than "500k active subs".
If they wanted something accurate with class roles they would only count very specific encounters within the last few months.
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