OK, as a Free Company master and a guild master over the same guild/free company in another game, I take my responsibility as a company master seriously, I put extra effort into ensuring things work for my members and helping them whenever I can. Things like personal chambers, the company garden, Chocobo stable, company actions, the social community within the guild and our shared company resources in our house are all aspects of things we offer to our members.
However, the new Personal housing system - otherwise known as allowing individuals to buy the same houses as a whole free company - changes things. With Linkshells and personal houses that can offer all the advantages of a FC house, what pray tell is the point of a Free Company now?
Already high level payers at end game who are heavily focused on raiding only wish to remain in Free Companies devoted to raiding, those same players don't really care much for company actions other than the ones that help their spirit bonding efforts in some manner.
But if you can use a LinkShell for the social aspect of a Free Company, and have your own personal house, what exactly does a rich, high level player need a Free Company for?
This really concerns me because Free Companies can be very helpful for new players, and we can form strong bonds of friendship, but anything that causes high level players to drift away from Free Companies reduces our ability to help new players.
The implementation of Personal Housing simply re-using Free Company housing for Individuals essentially tears down many of the advantages of being in a Free Company. Why did implementing personal housing have to take the form of an attack on the perks of being in a free company?