I've wondered the same thing.

Last night, for example. Someone in my LS (who was in Maelstrom at the time) was complaining about being utterly frustrated with his queue times. At the same time, I was getting pops after about 5-8 minutes of waiting. I don't know his exact rank, but I do know I am higher than him.

He got so frustrated last night, he switched to Adders.