So, I've just received an email providing me with details about how to upgrade my ticket to a VIP ticket. Here are the basic details:

1) You can upgrade any amount of tickets you have ALREADY purchased for an added price of $80. (Aka, a total of $200 per ticket... $120 of which you already paid for.)
2) There are only 250 VIP tickets available, and if I recall correctly... Even when thousands of tickets went on sale for the initial group, the servers kept locking up and a lot of people didn't get the tickets they wanted.
3) For paying the added $80 fee, you are given: VIP attendee badge; VIP attendee t-shirt; Separate registration line for badge pickup; Reserved seating in the front rows for all stage activities; Exclusive signing session access with guests from the FFXIV Development Team; Early access to the event on Saturday & Sunday; 10% discount on merchandise sold at the event; One (1) free drink ticket at cash bars within Fan Festival 2014 at the Rio Hotel & Casino* (must be 21+)
4) Upgrades go 'on sale' starting on Wednesday, September 17, at 10:30 a.m. (PDT) on a first-come, first-serve basis.

So, who wants these tickets? Also, who's going to be lucky enough to get them? I imagine if you are someone who plans to spend a lot of money on merchandise, you would benefit from that 10% discount. Plus, the little bonuses are pretty nice... and $80 isn't that much if you're already dumping so much money on travel and lodging.