I agree with dividing it out and implementing a "hold auto-run" method.

I can see how the current method can be advantageous for some but I played for 6 years in XI on a controller and I'm used to that system. I would also like if, when targeting my party menu via controller, that it actually went in a logical order up and down through the party menu. As it used to be in XIV, it would target the nearest party member if you pressed up or down and not the next person in the list. That was incredibly frustrating.

Having the option to turn the new system off or better yet, the other suggestion of dividing left/right and up/down associations for targeting would be incredibly more comforting than the current system.