So last year SE held a big event for FFXIV at Pax Prime.

This year at Gamescon they also held an event, complete with Trial challenges. This was also featured as an event on the anniversary website...

They also have Pax Prime listed on the anniversary website, leading folks to believe something's planned...

And the big reveal?!



Yup, that's right! Cardboard hats on a table at the SE booth...

/disappointed