My FC above all keeps me coming back. They're amazing(ly friendly) people and just being around them is a blast, and I really would have stopped a long time ago - instead they're so awesome I even asked friends to get XIV and join the FC as well and we're all enjoying it immensely.

As for in-game activities, my exact interests change every couple weeks. For a three-week period I was focused on maxing out Soldiery and doing other battle content to get my UAT weapon completed. By comparison, in the last week and a half, I've gotten maybe 100 soldiery each week and instead have been fishing like a madman. My interests jump all over the place to various personal goals, and there's enough going on in the game for me to do so.