Quote Originally Posted by Decrith View Post
It isn't, exactly, they where mentioning it's a craze in america and they had to try it. (although I'm not sure they know exactly why it came to be in the first place)
Yoshida was challenged by some EA guy sometime the day before. He wasn't very willing to try it because chain-mails and anything of that sort is frowned upon in Japan. He did it anyway because he's a good sport, but decided that it shouldn't spread anymore so he nominated his friends there (and the boss of SE Europe who went on vacation during gamescom, thus sending it back west.)