14 Hour Atma Challenge and Echo Challenge

[Mitternacht]

It is a competitive rat race. If it were not, why would non raiders want to do atmas or hunts since they don't need the gear anyway? As much as casuals would like to deny it, they are still motivated by loot.

So they have something to look forward to when the log on? Contemporary MMOs are designed to sustain long term player engagement largely through accumulated rewards and to a lesser degree fostering social connections - though that seems to be much less important these days. Otherwise you can say goodbye to all those filthy casual subscriptions subsidizing the development of hardcore endgame content.