It's a UI problem... and the UI has so, so, so many problems that need to be addressed. Frankly I wish they'd have worked on fixing the UI before they started their focus on battle. Because when the User Interface is flawed it automatically puts a throttle on every other aspect of the game. If we can't interact with the game in a cohesive manner, nothing else really matters.

Everything they choose to fix before the UI will still be marred by the bad UI. That's not saying the fixes they are implementing aren't good, I just think they picked the wrong priority.