Allied Seals Merchant: How does this make sense?

[Makado]

Neither does the idea of "let's make some items harder to get because I don't want everyone looking the same". It's not even the matter of whether or not the items are easy to get. If people want something, they'll get it. I already seen a lot of people wearing augmented gear for that glow effect, despite how difficult getting the materials are, so it's not really special.

Augmented gear is easy to get. All it costs is gil or you craft it. And of course if people want something they will get it. But for example, hunt gear costs a good amount of seals so you actually have to want to put in time for the pieces. Therefore there are less out there instead of having it be 20 seals each and then its trivial like almost every other thing in the game.