What makes this game competitive / unique?

[Coldfire]

This game graphic does stand out even with the new mmo, but its world is not lively, example : flying bird, butterfly ?

It seems you missed that thread where ffxiv was compared to other new MMOs with videos and pictures. Sadly it was closed (for obvious reasons). A vivid world is part of the graphics obviously. But if we talk about bare graphical features this game is dead. No proper FSAA support, bad shadow implementation, bad mipmapping, no parallax occlusion, no interactive water, 2d battle effects, unstable fullscreen mode. I could probably come up with some more things but this should be enough to point out that this game lacks alot. It's not always about the polygon count if we talk about good graphics...

[Platinumstorm]

I'm quite pleased with the story presentation, and I'm glad it isn't littered with unnecessary, expensive, and hard-drive sucking voice acting. Star Wars has voice acting but not even a fraction of the quest presentation in it, so imo, I believe it's the leader in story presentation.