There is no forum for "the Hunt", so I'll post it here.

The Hunt is not killing the game.
The game is already dead.

Found this really good description:
http://gamerescape.com/2014/07/16/ff...with-the-hunt/

It's much worse than the guy describes though. He's a veteran player that focuses on those Coil-rewards. But all the rewards are completely off the hook. I was able to get from iLv 75 to 95 in 3-4 hours. I'd have needed weeks for that using the old style.

I can get 100 retainer ventures in 1-2 hours, maximize my weekly soldiery tomes and even equip my secondary job classes with iLv 90 gear extremely quickly without running a single dungeon.

And that directly leads to...