"You are bad at using Provoke"

[MythToken]

You should always follow provoke with a tomahawk if you are trying to pull something off from a distance. But the absolute best way to provoke is to have a butcher block queued up, provoke followed by BB and it will most def snap to you and stay on you.

I think people who are complaining about provoke either

A. don't like the way it works (entitled to your opinion of course)
B. are not using it properly

If you don't gain threat as fast as you can after using it, then even if the game shows you having threat, it might actually be pulling onto someone else for a split second while you are trying to gain threat.
The icon won't change color for this, but the monster will run back and forth between the two people. So it is always best to at least have Skull Sunder queued up, but preferably BB before using provoke.

I will also note that while this does not work like taunts in other games, it does work extremely well if you use it how it was intended to be used.
And it is absolutely essential to any tank.