End game grind.

[Grizzlebeard]

if you play for the gear, you are not playing to have fun.
every patch brings new contents, that you can do if you have the "previous" endgame gear.
and if you are too lazy to grind endgame contents, they always throw in other alternative to obtain endgame gear.
also, Glamour exist. people farms everytime, just to look pretty.
you want a game that has only one endgame gear, like forever?
you can play Lightning Returns xD

I appreciate there's a language difference at play here so I won't go full retard on the rest of your post but I will say that in a game where there are zero alternatives to improve your character other than gear (ie no Alternate Advancement Abilities/Merits) then, yes, the game will be all about gear and, as most of us will acknowledge, S-E's design for earning that gear is boring and uninspired at best.