General view of it is they will also release content that is harder to compensate for the "give away" gear. You have to understand all MMOs are about grinding in some way or another, the goal is to KEEP you playing, and there is quite a lot to do.

What SE did in this regard is they are trying to give casual players a chance (casual as in people who cannot spend hundreds of hours playing this without rest, south park bucket style) so they gave side grade or slightly near the same options as high allagan for example, as content like that does require coordination and knowing many players. for soloers and people who, maybe anit-social, or whatever your nitch is, there are options to upgrade freely without being left far behind in content.

The trick is the balance, be it to hard to get or doing to much or a cluster of people you are in competition with, they tend to adjust content if enough people complain.