I don't think it is a bad idea to expand the possibilities of activities outside dungeon content, although the reward is a bit too high for hunts. I understand ilvl90 set pieces or myth for novus are totally cool, but giving an access to what was previously exclusive in 2nd coil is a weird call for my liking.

Now I understand that company needs to keep people interested in game and 2nd coil is not the content done by majority of players, while they care about subscription numbers. However, the other point here is that we are missing a motivation now to do challenging (in terms of challenges in FFXIV) content, because we can obtain not the same, but same ilvl gear (stats might not be BiS for all parts, but still) via mindless camping on maps and just reading LS.

I personally enjoy very much dungeons in FFXIV and it is the best content for me. It is right now little bit disappointing that you log in and want to do some dungeon (make it HM/EXP roulette, EX trial or coil) and you dont get enough people because everybody is hunting and will get better stuff than you in any skill required content other than "Tag that badass".

I guess soon we will get a new content which will provide better items than 2nd coil, so this could be preparation stage for players so they can compete, just if the reward was bit smaller or took like a week for Sand/Oil, not one/two days like my FC mates get who have enough patience, time and will to hunt it much...