They underestimate the popularity of The Hunt. They think only a few will do it and will take a long time to get The Sand. It is there to fill in for Game Content before the next patch.

Boy are they wrong. Not only people are able to get it way too fast, but big LS and FC are trying to monopolize the area and only get it for themself. Literally everyone is out there to try and get Ally Seal because the Reward is way too high.

Literally right now, Party Finder is pretty much Empty. Before The Hunt, will you occasionally see Primal Party Finder, Fates Party, Dungeon Party, even ScoB Party. But right now, you only few a few, and most of them are The Hunt. I think the game just shot itself in the foot and here it went down hill.