Plenty of people are outright ignoring the hunt because of all the drama associated with it. It may be the most efficient IF you're in the clique that does everything they can to get every mark and prevent others from getting enough credit.
Just like Brayflox hard speedruns were most efficient IF you had one of the jobs that were desired for those speedruns and IF you thought that speedrunning the same thing over and over was fun.

Most people are going to do whichever content they find most suitable to their own playstyle.