The HUNT problem : the Users

[Eisenhower]

It's about entitlement. People expect to have a right to every mark that anyone comes across.

No, it's about cost-efficiency and dominant strategies. Currently, the hunts provide players will copious amounts of myth, soldiery and if you're in a hunting group/LS: plenty of allied seals and even blood-splattered books for the oils and sands. If you dedicate your time to hunting, with people in a LS or group spotting and announcing marks it's possible to cap these currencies at a much faster rate than if you used the alternatives (dungeons, raids). Adding fuel to the flame is the fact that some of the rewards that are considered "endgame rewards" were once limited to one or two per week per group now can be acquired within the span of a day or two with no apparent limit.

Bum-rushing hunts and doing nothing else is right now the easiest and fastest way* to acquire endgame or close to endgame rewards that used to be a challenge get your hands on. I don't mind there being alternative ways to get these rewards (skill-gated vs. time-gated), but right now the skill-gated content is simply trivialized by what was probably intended as something time-gated.

* And to make it worse: if all players for some reason suddenly became super-civilized and just used flash so that seals and rewards were granted fully to all participants it would effectively grant a large part of the population endgame rewards, further reducing the reasons to go into coil other than some BiS combination or glamour.