You can't blame the players for sweeping in on the content like a swarm of locusts. The rewards are too great and it requires zero skill to earn. The challenge of The Hunt was supposed to be come from finding the marks and subsequently defeating them... not competing against other players for participation-based rewards in a laggy zergfest.

SE should've known better than this given all the complaints they had about FATEs, Odin, and Behemoth. And what's more, the rewards from the FATEs, Odin, and Behemoth aren't even close to being as good was what you get doing the hunts.