I think they are slowly getting it but not much. I say this because I did all the new dungeons yesterday and one of them actually had a tanking-is-optional fight! I said "yay" because usually the drone of mindlessly pulling trash and or just standing about watching stuff spank you does get old quick. Other content of course has you jumping through hoops but by and large they get old fast too.

Like most tanks I have stopped doing it unless I need a fast que for some tomes. This was a trend that started back when I played on JP servers as well. Not sure what SE can do to make it better and not break their "intended" play design.