The PS3 release is supposed to be the thing that will make them earn money. What I see is that during the beta, people were saying : don't worry, they will get rid of them when the beta is over, before the monthly fee, people were saying : don't worry, they will get rid of them when they'll have to pay, and now we have to wait for the 2.0. There are already a lot of things wrong with xp in FFXIV (such as the PLing), so if they leave the bots, multiboxers, gilsellers, ... I feel like they will loose more players than they will win with 2.0.