Remember in XI how leveling even one craft was genuinely rewarding?

I honestly couldn't tell a new player why any of the crafts would be WORTH leveling.

Their fear of inflation and RMT has also removed all imcentive to take part in the economy in any meaningful way.
Why can't we have challenges like artisan's spectacles for DoW gear that could be sold or at very least something we could wear ourselves in battle.

Surely it takes just as long as spamming bray for Noct gear so why can't we have any rewards?
Crafting gear that makes just crafting hq stuff easier isn't really worth the trouble as nobody needs that stuff anyway.