Its no different than people making alts in other MMO's and running the content. Hell in swtor you had legacy gear you could move between alts. At the end of the day the only thing that matters is the game is forcing you to stick to one job and is being completely counter productive to its own system. If they only wanted you to do content on one job then they should remove the armoury system and cross class abilities and just have you make a new toon for each job you play because as far as end game is concerned with the way lockouts are designed right now, the armoury system is pointless.

And this goes for the daily roulettes as well.