What content are you doing, exactly?

Main story quests? (denoted by meteor logo)
Levequests" (found at camps and adventurer guild)
Guildhests? (most camps)
Dungeons?
FATEs?
Grand Company content?
Have you unlocked an advanced job for your class, or switched classes?

Give us more info on what you HAVE done, perhaps we can help identify what you can do to make things more interesting.