You don't NEED PVP gear to be successful in PVP. In fact most of the DPS in PVP are wearing i100+ PVE gear. When you get "steamrolled" in PVP, it's because the person who womped you had high ilvl in either PVP gear OR PVE gear. I can understand wanting to get more players involved in PVP, especially players who don't typically engage in it. But don't we also want to keep them, too? When people get to a point in an MMO where they can't progress anymore, or progression has become very slow, they tend to get bored and move on to something else. We all want to have fun of course, and PVP can be fun, but we all want to progress too, because it's an RPG, and progression is the foundation of RPGs.