I think it's very strange to not include morale in frontlines. People who actually enjoy PVP and have been working hard to get PVP gear are getting shafted by this (that is, actual people who worked for it, not people who win traded 90% of the time). I'll live with it though.

As for the GC thing, they basically said this for ages. The very first time frontlines was brought up they said it would be based on GCs. Every other time since then they have said it would be based on GCs. PVP released in December, all ranks based on GCs. Should have been common sense. Oh well, not all people actually bother to research or think about this stuff, so at least you have the opportunity to switch GCs. Most MMOs with factions, upon choosing a faction, you are permanently locked into that faction and cannot ever change. Simply organize with friends which GC you want to be a part of before 2.3 comes out.