Get rid of the care-bear, Barney style break down of PvP for casuals. If they dont like the advantage given to players who've spent loads of their own time to rank up and grind the gear giving them an advantage, they can stay away from it. PvP is a niche group as it is in FFXIV. Why the hell should you punish those people in a futile attempt to bring in more casuals who will just end up quitting PvP after a week or two anyways?