It seems that with Frontlines coming up, there's a decent opportunity to attract more people to PvP in this game, but once they realize (or are reminded of) the steep climb to Rank 40 I doubt many will stick around and work their way to the top. PvP in ARR needs fresh blood and I think offering daily PvP content can help bring in and keep new players. Anything from additional Challenge Log entries, PvP roulette or Wolves' Den Dailies (with non-PvP rewards like mounts and minions) would not only bring in new players, but it would decrease the queue times by getting more people involved, help stem the tide of win-trading by offering more ways to advance and regenerate a moribund part of this game.

Thoughts? Opinions?