Every day that this game remains online without a revenue model to at least meet it's costs results in a loss for Square Enix. That's what I mean by 'bleeding money.' Every day the invested or sunk costs increase.
I'm stating that over the past year, by some sources, the average number of active players has declined. One day with the first real major patch and login queues doesn't really change the trend, much the same way that one really cold day in the summer doesn't disprove global warming.
You might be right here, but will it be enough to become profitable is the real question. We also have some evidence to suggest that the brand may not demand the same loyalty that it used to, especially when pitted against Blizzard's fan loyalty and the devotion some people have to Star Wars.


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