Seriously! You sum up exactly how I feel I logged onto the game after it patched, thinking, "Wow, this looks fun! Let's try it out!" Nope, its not. I too wasted an hour trying to complete the unlock quest, decided it wasn't fun, and abandoned it and went to do something else. Maybe I'll pick it up again later when it improves (and the objectives become more clear and there aren't 100 people trying to complete each entry at once, cluttering my screen). Apparently I'm not alone, as I watched many people in my FC and on my server get mad and just give up too.
Great idea, terrible implementation.